It’s not uncommon for the average blogger to wonder if a post is worthy of being published, or if the blog itself is Internet-worthy. Is it click-worthy, reader-worthy, subscriber-worthy? There are no documents sent to a blog from any supervising authority to prove its content is worthy. A blogger might never know for sure.
Thanks to Big Business, there is one thing I can be sure my blog is worthy of, and that is a $25,000 line of credit. Snoozing on the Sofa is now officially creditworthy.
How do I know this? Because the fine people at American Express have told me so.
You will please note that this is not the common #10 envelope for blogs that are just barely creditworthy. This is the large, thick stock envelope, reserved for blogs whose worthiness is beyond reproach. Then too, there is the gold embossed promise of BIG REWARDS, which is not for just any run-of-the-mill blog. And, in case you missed it, American Express does not waste time instructing nobodies as to which end of the envelope to open. Only the special blogs receive that level of concierge service.
I did not accept the offer of credit. I figured this blog should probably open a bank account first. Then, it can save up all its birthday money to pay its American Express bill. Besides, playing hard-to-get might encourage them to sweeten the deal.
Sure enough. A few weeks later, this came.
Picture the top American Express executives huddling in their conference room, lamenting the lack of response to their initial offer and brainstorming ways to entice the coveted blog.
Executive in the blue suit: “We haven’t heard anything back from Snoozing on the Sofa. I’m getting worried.”
Executive in the bluer suit: “Well, we’ve never done this before, but I think we should offer 5X points on eligible travel.”
Executive in the bluest suit: “It’s utterly unprecedented, but if we don’t do it, I’m afraid those jackals at Discover Card will. American Express will not be outbid on eligible travel. Not on my watch. Make the offer.”
I was expecting 2, maybe 3X points on eligible travel. Who would have dreamed of such a carrot as 5X points on eligible travel? Wow, it’s nice to be wanted.
Even to a blog lacking a bank account, American Express was making an offer hard to refuse. Well, it would have been hard to refuse if Snoozing on the Sofa hadn’t realized it travels all over the world via the Internet already, and it doesn’t need any points on eligible travel to do so. Maybe American Express should start offering 5X points on eligible WordPress theme upgrades.
All is not lost. We’ll still be wanted by other organizations. Snoozing on the Sofa will turn six at the end of this year, and that’s about the age when AARP starts soliciting for new members.